Domino's

Domino's New Year IG Filter - Interactive

Date: 2022

In the bustling realm of fast food, Domino's Pizza sought to stand out during the New Year's celebration with an innovative approach: an interactive Instagram filter, aimed at amplifying user engagement and brand connection. The challenge was twofold: firstly, to create an immersive experience that would resonate with a tech-savvy audience, and secondly, to leverage this digital tool in a highly competitive market. Cactus Istanbul rose to the occasion by developing a New Year-themed playable Instagram filter, infused with Domino's spirited branding. This creative solution was further elevated by collaborating with Enis Arıkan, a prominent influencer, whose playful interaction with the filter added a layer of authenticity and appeal. The result was a triumphant blend of technology and engagement; the filter not only captivated users but also fostered a memorable brand experience, leading to a significant increase in social media interaction and positive brand association during one of the busiest times of the year for Domino's Pizza.