Domino's

Dominoʼs Pizza - Euroleague Gamified AR Filter - Interactive

Date: 2020

What We Did: Creative Direction, Art Direction, Motion Design, Coding

Results:

• 560K reach in just 4 days with 0 Media Budget!

• 44K plays!

An an innovative fusion of sports and social media engagement, Cactus Istanbul developed an engaging Instagram AR filter for Domino’s Pizza, targeting Euroleague fans. The Scope of the project was to create an interactive experience that merged Domino's brand with the energy of basketball, enhancing digital presence and engagement. The Challenge lay in crafting an entertaining and sporty AR filter that would captivate and involve the audience in a novel way. Our Solution was a dynamic AR game where followers scored points by using chin movements to guide falling basketballs through a hoop and 'catch' Domino’s products with their mouths. This interactive game spurred a friendly competition among participants, encouraging repeated play and social sharing. The use of prominent influencer collaborations, including the face of the filter's demo video, Enis Arıkan, significantly amplified reach and engagement. The Final Result was outstanding, achieved organically without paid ads: a reach of over 2.7 million, impressions surpassing 6.3 million, and over 1.16 million video views. The project's success was marked not only by these impressive metrics but also by a significant video completion rate of 22% and over 15,000 link clicks, signifying deep audience engagement and a strong connection with the brand through our creative digital strategy